연세대학교경영대학

Harvard Business Review Articles

• When Is the Best Time to Ask Customers for a Review? with Miyeon Jung, Sunghan Ryu, and Sang-Pil Han, Harvard Business Review (published online on February 21, 2023).
• Will Movie Theaters Survive When Audiences Can Stream New Releases? with Gordon Burtch, Yangfan Liang, and Michael D. Smith, Harvard Business Review (published online on January 15, 2021).

International Journals (국제학술지) (37편)

• "The Untapped Power of Wishlists: A Field Experiment on Funnel-Based Coupon Targeting" with Miyeon Jung, and Lee, Seoungwoo, International Journal of Research in Marketing, conditionally accepted, 2026.
• “Cryptocurrency Denomination and NFT Pricings” with Jaehyeong Park, Euro Bae, and Donghoon Kim, Economics Letters, 2026.
• “Cherry Pickers or Loyal Users? How Financial Rewards Shape Mobile App Usage Patterns” with Chihong Jeon, Electronic Commerce Research and Applications, accepted, 2026.
• “Understanding cross-platform dynamics in digital music consumption: A panel VAR approach” with Dahyun Lee, Journal of Business Research 2026.
• “The impact of ambient air quality on consumer demand in the multi-channel setting: a movie industry case” with Youngchan Hwang and Sunghan Ryu, International Journal of Research in Marketing, 43(3) Part A, 686-692, 2026.
• “Editorial for the special issue: Empowering bright internet and bright AI” with Shan Liu and Dan J. Kim, Decision Support Systems, 114663, 2026.
• “Reshaping of shopping time habits: an empirical study from large retail stores” with Hyejung Chung and Jin Soo Han, Quality & Quantity, 2026.
• “The impact of smart metering mobile application on residential electricity consumption: evidence from South Korea” with Namho Kwon, International Journal of Energy Economics and Policy, 15(4), 422-428, 2025.
• “Seeing is wanting: how do tourism TV programmes affect online content generation and travel product demand on the featured destinations?” with Suhyun Lee, Namho Kwon, and Sunghan Ryu, Current Issues in Tourism, 1-17, 2024.
• “In-Consumption Information Cues and Online Video Consumption” with Jaeung Sim, Kyungmin Choi, and Sangpil Han, MIS Quarterly, 48(2), 645-678, 2024.
• “Ask for Reviews at The Right Time: Evidence from Two Field Experiments” with Miyeon Jung, Sunghan Ryu, and Sangpil Han, Journal of Marketing, 87(4), 528-549, 2023.
• “On the Effectiveness of Smart Metering Technology Adoption: Evidence from the National Rollout in the United Kingdom” with Jaeung Sim and Junyeong Lee, Journal of the Association for Information Systems, 24(2), 555-591, 2023.
• “Identity and Status: When Counterspeech Increases Hate Speech Reporting and Why” with Jaeung Sim and Jaeyeon Kim, Information Systems Frontiers, 25, 1683-1694, 2023.
• “The Show Must Go On? The Entertainment Industry During (and After) COVID-19” with Sunghan Ryu, Media Culture and Society, 44(3), 591-600, 2022.
• “Bestseller Lists and Product Discovery in the Subscription-based Market: Evidence from Music Streaming” with Jaeung Sim, Jea Gon Park, Jaemin Jung, and Michael D. Smith, Journal of Economic Behavior and Organization, 194, 550-567, 2022.
• “How Much Will You Pay to Use Open Data?: Evidence from the Seoul Metropolitan Government” with Chihong Jeon and Hyo-Youn Chu, Public Performance & Management Review, 45(2), 308-328, 2022.
• “Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption” with Jaeung Sim, Youngdeok Hwang, and Rahul Telang, Marketing Science, 41(1), 19-32, 2021.
• “Can It Clean Up Your Inbox?: Evidence from South Korean Anti-spam Legislation” with Jaehyeon Ju, Jae Kyu Lee, and Jae-Hyeon Ahn, Production and Operations Management, 30(8), 2636-2652, 2021.
• “Repairing a Cracked Mirror: The Heterogeneous Effect of Personalized Digital Nudges Driven by Misperception” with Miyeon Jung and Euncheol Shin, Production and Operations Management, 30(8), 2586-2607, 2021.
• “A behaviour-based typology of travellers using an online travel marketplace” with Sunghan Ryu and Kyungmin Choi, Current Issues in Tourism, 24(2), 228-246, 2021.
• “Can digital consumption boost physical consumption? The effect of online music streaming on record sales” with Minhyung Lee, HanByeol Stella Choi, and Heeseok Lee, Decision Support Systems, 135, 113337, 2020.
• “A Mobile Technology for Collecting Patient-Reported Physical Activity and Distress Outcomes: Cross-Sectional Cohort Study” with Miyeon Jung, Sae Byul Lee, Jisun Kim, Hee Jeong Kim, Beom Seok Ko, Byung Ho Son, Sei-Hyun Ahn, Yu Rang Park, and colleagues, JMIR mHealth uHealth, 8(5), e17320, 2020.
• “Exercise Promotion and Distress Reduction Using a Mobile App-Based Community in Breast Cancer Survivors” with Il Yong Chung, Miyeon Jung, Jong Won Lee, Yu Rang Park, and colleagues, Frontiers in Oncology, 10(9), 1505, 2020.
• “An Assessment of Physical Activity Data Collected via a Smartphone App and a Smart Band in Breast Cancer Survivors: Observational Study” with Il Yong Chung, Miyeon Jung, Jong Won Lee, Yu Rang Park, and colleagues, Journal of Medical Internet Research, 21(9), e13463, 2019.
• “The Impact of Particulate Matter on Outdoor Activity and Mental Health: A Matching Approach” with Miyeon Jung and Kwangsoo Shin, International Journal of Environmental Research and Public Health, 16(16), 2983, 2019.
• “Economics of Cybercrime: The Role of Broadband and Socioeconomic Status” with Jiyong Park, Jae Kyu Lee, and Byungtae Lee, ACM Transactions on MIS, 10(4), 13-23, 2019.
• “When a Loss Turns into a Gain: Differential Effects of Substitute versus Complementary Loss Leaders in a Multi-Sided Platform” with Kyungmin Choi and Sunghan Ryu, Electronic Markets, 29, 681-691, 2019.
• “When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases” with Angela Choi, Dobin Yim, Jae Yun Moon, and Wonseok Oh, Information Systems Research, 30(4), 1164-1183, 2019.
• “Television Singing Competitions Create Stars?: An Empirical Evidence from the Digital Music Chart” with Seok Ho Lee, Yeawon Yoo, and Hyo-Youn Chu, Journal of Cultural Economics, 43(1), 1-20, 2019 (leading article).
• “More Buzz, More Vibes: Impact of Social Media on Concert Distribution” with Youngdeok Hwang and Jongwon Park, Journal of Economic Behavior and Organization, 156, 103-113, 2018.
• “A Design Theory of the Bright Internet” with Jae Kyu Lee and Gyoo Gun Lim, Journal of the Association of Information Systems, 19(2), 63-85, 2018.
• “The Impact of University Support on the Creation of Student Entrepreneurs: Evidence from South Korea” with Kyungmin Choi, Jongwon Park, and Hyo-Youn Chu, Entrepreneurship Research Journal, 8(1), 1-14, 2018.
• “Platform Competition in the Video Game Console Industry: Impacts of Software Quality and Exclusivity on Market Share” with Haeyeop Song and Jaemin Jung, Journal of Media Economics, 30(3), 99-120, 2017.
• “An Empirical Analysis of the Frequency and Location of Concerts in the Digital Age” with Michael D. Smith and Rahul Telang, Information Economics and Policy, 40, 41-47, 2017.
• “Swearing Effects on Citizen-to-Citizen Commenting Online: A Large-Scale Exploration of Political Versus Nonpolitical Online News Sites” with Hazel K. Kwon, Social Science Computer Review, 35(1), 84-102, 2017.
• “Internet adoption and the survival of print newspapers: A country-level examination” with Michael D. Smith and Alejandro Zentner, Information Economics & Policy, 37, 13-19, 2016.
• “The impacts of identity verification and disclosure of social cues on flaming in online user comments” with Hazel K. Kwon, Computers in Human Behavior, 51(Part A), 363-372, 2015.

Cases (경영사례)

• BTS: Success and Risk with Fans and Influencers on Social Media with Sunghan Ryu as Industry Note at Ivey Publishing.

Book and Book Chapters

• Real Name Verification Law on the Internet. A Poison or Cure for Privacy? Economics of Information Security and Privacy III, Bruce Schneier (eds.), Springer New York.

Domestic Journals

• 이루안, 조대곤. (2026). 소셜라이브스트리밍서비스에서 이용자의 가상선물행위(virtual gifting) 예측에 관한 연구. 35(2), 247-276.
• 유예진, 조대곤. (2026). 대학랭킹효과가 방학기간 캠퍼스상권 매출의 충격민감도에 미치는 차별적 영향. 대한경영학회지, 39(3), 557-574.
• 권상헌, 권남호, 조대곤. (2025). 디젤 중고차 시세예측에 있어 온라인뉴스의 감성정보 활용방안에 대한 연구. 정보화정책, 32(4), 47-65.
• Daegon Cho, Hyo-Youn Chu. (2022). A Model of Insurance Premium in Response to Probability of Loss. Korean Social Science Journal, Vol. 49, No. 1, pp. 1-8.
• Jeon, Chihong, Jaeung Sim, Daegon Cho. (2018). Measuring the Economic Value of Open Government Data: A Consumer Utility Perspective. Information Systems Review, Vol. 20, No. 2, pp. 1-20.
• Shin, Ji-Eun, Daegon Cho, Byung-In Kim, Young Myoung Ko, Youngmin Ki, Insoo Jung, Sung Hong Kang, JongSun Park, Misook Kwak, Hee Hwang. (2016). Development of National e-Health Strategy. Journal of the Korean Institute of Industrial Engineers, Vol. 42, No. 3, pp. 198-208.
• Kim, Yoo Mi, Daegon Cho, Sung Hong Kang. (2014). An Empirical Analysis on Geographic Variations in the Prevalence of Diabetes. Health and Social Welfare Review, Vol. 34, No. 3, pp. 82-105.
• Kim, Yoo Mi, Daegon Cho, Sungok Hong, Eunju Kim, Sung Hong Kang. (2014). Analysis on Geographical Variations of the Prevalence of Hypertension Using Multi-year Data. Journal of the Korean Geographical Society, Vol. 49, No. 6, pp. 935-948.
• Kim, Yoo Mi, Daegon Cho, Sung Hong Kang. (2014). Analysis of Factors associated with Geographic Variations in the Prevalence of Adult Obesity using Decision Tree. Health and Social Science, Vol. 36, pp. 157-181.